A Market Driven by Continuous Records
The latest data confirms that Orlando remains the most visited destination in the United States. In 2025, the region welcomed an astonishing record of 76.7 million visitors, representing a 1.8% increase compared to the previous year.
The Numbers Behind the Profitability
Purchasing short-term rental (STR) properties in Orlando is one of the most dynamic real estate investment strategies in the United States. However, success depends directly on location and management. General market statistics show a stable landscape, but strategically located premium properties tell a much more lucrative story.
The Power of World-Class Management: Lumina Hospitality, Preferred Hotels, and Disney Good Neighbor
In Orlando’s competitive short-term rental and vacation property market, having a beautiful home or villa is not enough. The long-term profitability of these types of assets depends on three factors: global distribution, brand credibility, and, above all, operational excellence.